Passport 2017

Audience Development | Branding | Digital Products

For our country’s 150th birthday, we worked with Heritage Canada to drive more than 125 million brand impressions, generate 75,000-plus app downloads and build a database of 15,000 events—in both English and French.

Visit the website passport2017.ca

The Ask

Months before the 150th anniversary of Confederation, Canadian Heritage had thousands of events planned across the country with no means to promote them. It needed a public portal for Canada 150.

Solution

SCL created an event site and app (iOS and Android), an event database, customer support team and a bilingual newsroom. SCL forged partnerships with Apple, Google, Facebook and major media brands to provide in-kind support.

Result

The app has been downloaded more than 70,000 times, generated more than 100 million impressions and offers users access to more than 15,000 events.

 
 
 

Services

Strategic Consulting, Brand Design and Creation, Software Development, Database Creation and Management, Custom Content Creation and Management, Social Media Content and Management, Public Relations, Business Development and Partner Management

Contact Us

Every project is a collaboration, and we can’t wait to put our heads together. Tell us what you need, and we’ll be in touch right away. Give us a call at +1 (416) 364-3333, email info@contentlabs.ca or visit us.