National Music Centre

  • Content
  • Museum Graphics
  • Touchscreen Kiosks

When a new national cultural organization said it wanted its exhibitions to feel like a living, breathing music magazine, we knew just what to deliver.

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The Ask

The founders of the National Music Centre in Calgary wanted to build a cultural institution unlike anything created before—an innovative, 160,000-square-foot headquarters to celebrate the love of music, with spaces for performances, exhibitions, collections and three Halls of Fame related to Canadian music. Our task was to make the content feel like a vibrant, living music magazine.


SCL worked closely with the NMC and partners in exhibition design and media to develop the content across 22 distinct gallery spaces. We leveraged our award-winning storytelling and design skills to convene an expert team of more than 50 contributors and to create highly original content, photography and graphic design. Our team also created, designed and built touch-screen installations that combine editorial strength with intuitive technology.


The NMC is recognized as a groundbreaking visitor experience — ambitious in scope and scale as well as cutting-edge interactive. The Globe and Mail called it a “bold multi-purpose monument to Canadian music.” “Soundscapes,” a gallery co-created by our team, won a prestigious American Alliance of Museums Muse Award in 2017.

NMC Touch Screen Kiosks


Strategic Consulting, Custom Content Creation and Management, Database Creation, Graphic Design, Custom Photography and Illustration, Touch-Screen Software Development, Website Design (

Contact Us

Every project is a collaboration, and we can’t wait to put our heads together. Tell us what you need, and we’ll be in touch right away. Call Jonathan Harris at +1 (416) 248-4868 or email

15 Benton Road
Toronto, ON
M6M 3G2