Lindt the Season
One of the world’s most popular chocolatiers needed a custom magazine and website to help consumers reconsider how to use their products. They turned to us at the most critical time of the sales year: the holidays.
The Ask
Lindt & Sprüngli, a global leader in the market for premium quality chocolate, asked us to help change consumer perception of their product, particularly to articulate that there are myriad uses for Lindt chocolate, from baking to gift-giving.
Solution
We created a multi-platform content strategy to engage and inspire Lindt’s target audiences and to position Lindt as the chocolate of choice for the holiday season. We developed entirely original content, including a database of recipes, entertaining stories, gift giving tips and DIY decorating how-tos. Lindt The Season engaged audiences as a beautifully designed 52-page magazine and a design-forward, user-friendly custom website.
Result
The program broke every target set by the client. Digital and social performance targets were exceeded by 200% to 700%, with website visitors spending a total of nearly 4,000 hours of time with the content.
Services
Strategic Consulting, Website Design and Build, Content Creation and Management, Custom Photography, Custom Recipe Development, Social Media Content
Contact Us
Every project is a collaboration, and we can’t wait to put our heads together. Tell us what you need, and we’ll be in touch right away. Call Jonathan Harris at +1 (416) 248-4868 or email info@contentlabs.ca.