Kijiji Commutes

Content | Digital Distribution | Video Production

Kijiji wanted to drive more consumers to its luxury automotive resales, as well as increase brand awareness with a younger demographic. We delivered a video strategy that blew through every target.

The Ask

Kijiji wanted to raise its profile in the luxury automotive resale vertical and increase brand awareness with a younger demographic.

Amber MacArthur gets a ride from Jus Reign

Amber MacArthur, who you might know better as Amber Mac, might just be Toronto’s foremost tech guru.

Solution

SCL produced a series of videos for Kijiji in partnership with Toronto Life, starring the vastly popular Youtube personality Jus Reign. In each video, Jus Reign interviews prominent Torontonians while driving a car for sale on Kijiji.

Result

The campaign blew through every metric of success, exceeding the client’s goals and generating 9.5 million impressions and more than 114,000 completed video views.

TTC CEO Andy Byford gets a ride from Jus Reign

Andy Byford’s company car, he likes to joke, is the subway. Maybe that’s because he’s the CEO of the TTC, which happens to be the third largest transit agency in North America.

Kardinal Offishall gets a ride from Jus Reign

No one looks more at home driving around Toronto in a Hummer than Kardinal Offishall. That was true a decade and a half ago, when “BaKardi Slang” introduced the world to the T-Dot and the rapper made a bright yellow one the star of his music video, and it’s true today.

Norm Kelly gets a ride from Jus Reign

What car becomes a 6ix Dad most? When we asked everyone’s internet best friend Jus Reign to pick Norm Kelly up and take him to work at City Hall, the answer was obvious: a 2013 Mercedes S550, the right kind of car, as Jus notes, for “big, important people.”

Amanda Brugel gets a ride from Jus Reign

You’ll be seeing a lot of actress Amanda Brugel, if you haven’t already. You’d recognize her from Orphan Black, Room, and Suicide Squad, and you’ll soon see her in the upcoming CBC show Kim’s Convenience, USA Network’s Eyewitness, and the Hulu adaptation of Margaret Atwood’s dystopian The Handmaid’s Tale, where she plays Rita.

Services

Strategic Consulting, Brand Design and Creation, Custom Video and Content Production, Talent Management, Campaign Research and Analysis

Contact Us

Every project is a collaboration, and we can’t wait to put our heads together. Tell us what you need, and we’ll be in touch right away. Give us a call at +1 (416) 364-3333, email info@contentlabs.ca or visit us.