Spirit by Grey Goose

  • Content
  • Magazine Design
  • Website

Grey Goose needed a new content platform to engage, inspire and inform its customer. SCL delivered a multi-platform experience to help the premium vodka company own home entertaining.

The Ask

Grey Goose wanted to expand on its success in the premium vodka category with a holiday-season print and distribution program that engaged new audiences and elevated everyday celebrations.


We produced a print and web product called Spirit, a cross-channel content platform with a range of lifestyle content to engage, entertain and inform the discerning urban consumer. Leveraging our expertise in consumer marketing of magazines, we delivered the print edition to hyper-targeted postal drops for a specific niche of young, urban consumer.


Strategic Consulting, Custom Content Creation and Management, Graphic Design, Web Design and Build


Contact Us

Every project is a collaboration, and we can’t wait to put our heads together. Tell us what you need, and we’ll be in touch right away. Give us a call at +1 (416) 364-3333, email info@contentlabs.ca or visit us.

111 Queen Street East
Suite 320
Toronto, Ontario
M5C 1S2