Canon: Cinema EOS
To engage a community of professional filmmakers, we delivered a truly integrated strategy—a compelling, content-driven Canon site built for direct-to-consumer marketing.
Visit the website cinemaeos.canon.ca
Canon needed to market and promote its Cinema EOS cameras in the new era of direct-to-market sales — to an expert consumer base.
SCL conceived a truly integrated strategy — building a compelling, content-driven site, including an integrated content and video management system as well as a marketing automation platform.
We met Canon’s expedited timelines and the program started generating leads immediately. By design, the platform was immediately expanded to promote additional product lines.
Strategic Consulting, Web Design and Development, Content Creation, Content Management