Canon: Cinema EOS
To engage a community of professional filmmakers, we delivered a truly integrated strategy—a compelling, content-driven Canon site built for direct-to-consumer marketing.
Visit the website cinemaeos.canon.ca
The Ask
Canon needed to market and promote its Cinema EOS cameras in the new era of direct-to-market sales — to an expert consumer base.
Solution
SCL conceived a truly integrated strategy — building a compelling, content-driven site, including an integrated content and video management system as well as a marketing automation platform.
Result
We met Canon’s expedited timelines and the program started generating leads immediately. By design, the platform was immediately expanded to promote additional product lines.
Services
Strategic Consulting, Web Design and Development, Content Creation, Content Management
Contact Us
Every project is a collaboration, and we can’t wait to put our heads together. Tell us what you need, and we’ll be in touch right away. Call Jonathan Harris at +1 (416) 248-4868 or email info@contentlabs.ca.