Strategic Content Labs

Calgary TELUS Convention Centre wanted a new website that would better support sales, serve clients and reflect the CTCC brand: a boutique approach to unleashing imagination for events in an urban environment. Strategic Content Labs planned, designed and built the new website and provided original copywriting and photography

The Hotel Association of Canada wanted to convince elected officials to better regulate the short-term rental industry. SCL devised a social media strategy that caught the attention of decision-makers in and around Parliament Hill.

SCL built a custom podcast to help Community Foundations of Canada roll out an important message about our country's efforts to reach the UN's Sustainable Development Goals by 2030.

Strategic Content Labs partnered with Chartered Professional Accounts of Canada to relaunch, rename and re-envision the association’s members magazine. Pivot was born in 2018 and went on to take home top prizes at the both the 2019 and 2020 National Magazine Awards in the B2B category. SCL continues to provide ongoing strategic, editorial, printing, distribution and advertising sales services for CPA Canada.

A new custom website for the newly rebranded United Church Observer, Canada's oldest continuously published magazine.

Our journalists unlocked a trove of incredible stories that helped a world-class academic institute transform its identity and, in the process, win more than $100 million in funding.

To engage a community of professional filmmakers, we delivered a truly integrated strategy—a compelling, content-driven Canon site built for direct-to-consumer marketing.

Canon Canada envisioned a bright future for its large-format printing business. We built the company a centralized marketing and communications source that’s as beautiful as it is consumer-targeted.

For our country’s 150th birthday, we worked with Heritage Canada to drive more than 125 million brand impressions, generate 75,000-plus app downloads and build a database of 15,000 events—in both English and French.

Grey Goose needed a new content platform to engage, inspire and inform its customer. SCL delivered a multi-platform experience to help the premium vodka company own home entertaining.

We built a digital home for a group of respected Parliamentarians—in order to tell a story of national consequence.

Kijiji wanted to drive more consumers to its luxury automotive resales, as well as increase brand awareness with a younger demographic. We delivered a video strategy that blew through every target.

In less than a year, we nearly tripled the audiences of three regional member magazines and turned each into the largest content brands in their markets.

When a new national cultural organization said it wanted its exhibitions to feel like a living, breathing music magazine, we knew just what to deliver.

Building a single meeting place for 191 communities.

For its annual conference, Magazines Canada hired SCL to deliver a sharp and modern website that would draw in new attendees and serve registrants on site.

Magazines Canada turned to SCL to show off and collect submissions for its new bilingual awards program honouring the best work in the magazine journalism across the country.

One of the world’s most popular chocolatiers needed a custom magazine and website to help consumers reconsider how to use their products. They turned to us at the most critical time of the sales year: the holidays.

North America’s largest airport by volume wanted a new magazine to revitalize its brand. We built it from scratch.