Calgary TELUS Convention Centre

Content Development | Content Strategy | Strategic Consulting

Calgary TELUS Convention Centre wanted a new website that would better support sales, serve clients and reflect the CTCC brand: a boutique approach to unleashing imagination for events in an urban environment. Strategic Content Labs planned, designed and built the new website and provided original copywriting and photography

Hotel Association of Canada

Content | Social Media | Strategy

The Hotel Association of Canada wanted to convince elected officials to better regulate the short-term rental industry. SCL devised a social media strategy that caught the attention of decision-makers in and around Parliament Hill.

No Little Plans

Audience Development | Content | Content Development

SCL built a custom podcast to help Community Foundations of Canada roll out an important message about our country's efforts to reach the UN's Sustainable Development Goals by 2030.

CPA Canada

Audience Development | Branding | Content

Strategic Content Labs partnered with Chartered Professional Accounts of Canada to relaunch, rename and re-envision the association’s members magazine. Pivot was born in 2018 and went on to take home top prizes at the both the 2019 and 2020 National Magazine Awards in the B2B category. SCL continues to provide ongoing strategic, editorial, printing, distribution and advertising sales services for CPA Canada.


Strategic Consulting | User Experience | Website Design and Development

A new custom website for the newly rebranded United Church Observer, Canada's oldest continuously published magazine.

Arrell Food Institute

Content Strategy | Social Media | Website Design

Our journalists unlocked a trove of incredible stories that helped a world-class academic institute transform its identity and, in the process, win more than $100 million in funding.

Canon: Cinema EOS

Content Development | Content Strategy | Website

To engage a community of professional filmmakers, we delivered a truly integrated strategy—a compelling, content-driven Canon site built for direct-to-consumer marketing.

Canon: Large Format Printing

Design | User Experience | Website

Canon Canada envisioned a bright future for its large-format printing business. We built the company a centralized marketing and communications source that’s as beautiful as it is consumer-targeted.

Passport 2017

Audience Development | Branding | Digital Products

For our country’s 150th birthday, we worked with Heritage Canada to drive more than 125 million brand impressions, generate 75,000-plus app downloads and build a database of 15,000 events—in both English and French.

Spirit by Grey Goose

Content | Magazine Design | Website

Grey Goose needed a new content platform to engage, inspire and inform its customer. SCL delivered a multi-platform experience to help the premium vodka company own home entertaining.

Senate GRO

Content | Strategy | Website Design

We built a digital home for a group of respected Parliamentarians—in order to tell a story of national consequence.

Kijiji Commutes

Content | Digital Distribution | Video Production

Kijiji wanted to drive more consumers to its luxury automotive resales, as well as increase brand awareness with a younger demographic. We delivered a video strategy that blew through every target.

CAA and AMA Magazines

Content | Magazine Design | Website

In less than a year, we nearly tripled the audiences of three regional member magazines and turned each into the largest content brands in their markets.

National Music Centre

Content | Museum Graphics | Touchscreen Kiosks

When a new national cultural organization said it wanted its exhibitions to feel like a living, breathing music magazine, we knew just what to deliver.

Alliance 150

Content | Strategy | Website Design

Building a single meeting place for 191 communities.

Magazines Canada: MagNet

Content | Website

For its annual conference, Magazines Canada hired SCL to deliver a sharp and modern website that would draw in new attendees and serve registrants on site.

Magazines Grand Prix

Content | Website

Magazines Canada turned to SCL to show off and collect submissions for its new bilingual awards program honouring the best work in the magazine journalism across the country.

Lindt the Season

Content | Magazine Design | Website

One of the world’s most popular chocolatiers needed a custom magazine and website to help consumers reconsider how to use their products. They turned to us at the most critical time of the sales year: the holidays.

Away by Toronto Pearson Airport

Content | Magazine Design

North America’s largest airport by volume wanted a new magazine to revitalize its brand. We built it from scratch.

Contact Us

Every project is a collaboration, and we can’t wait to put our heads together. Tell us what you need, and we’ll be in touch right away. Call Jonathan Harris at +1 (416) 248-4868 or email

15 Benton Road
Toronto, ON
M6M 3G2