Fandom Friday SCL-style: YouTube Shorts, enlightening ads, unsubscribe prompts & more
Here’s what stopped us mid-scroll the week of May 10-14
SCL pubs rack up nominations for 2021 National Magazine Awards: B2B
Published by CPA Canada in partnership with SJC's Strategic Content Labs, this is the third straight year Pivot has led the nominations. CAA Magazine, also co-created by SCL, earned five nominations.
Viral Extra gum ad: How they pulled off a massive pandemic video shoot
Agency’s clever plan to ensure safety of cast and crew on set
Twitter Spaces: Brands with 600+ followers can host live audio events
Revenue-generating ticket sales option coming soon too
SCL welcomes Multiplatform Editorial Director Stefania Di Verdi
A multimedia journalist with more than 13 years experience, Di Verdi joins Strategic Content Labs to oversee new multiplatform content production.
Pivot tackles money laundering in May/June 2021 issue
In the most recent edition of Pivot, award-winning journalist John Lorinc shines a light on global money laundering, its effect on business and how the corporate world can be part of the solution in the cover story entitled, “Follow the Money” art-directed by Adam Cholewa and illustrated by Noma Bar. Also in
CPA Canada’s Pivot wins three golds at the 2020 National Magazine Awards, including Best Issue
Strategic Content Labs partnered with Chartered Professional Accounts of Canada to relaunch, rename and re-envision the association’s members magazine in 2018 and provides ongoing strategic, editorial, printing, distribution and advertising sales services
CPA Canada’s Pivot wins six golds at the 2019 National Magazine Awards, including Best Magazine
Strategic Content Labs worked with CPA Canada to bring Pivot to life and continues to provide strategic, editorial, printing, distribution and advertising sales services
Strategic Content Labs expands with Totem acquisition
St. Joseph Communications announced today the acquisition of Totem, a Toronto-based content agency, from Yellow Pages Ltd. Totem will now operate under Strategic Content Labs, the custom content arm of St. Joseph Media that creates print and digital products, and provides content solutions for some of Canada’s leading brands and institutions.