News & Insights

Grassroots service initiative gets noticed
CBC Radio Edmonton spotlights SCL project

Fandom Friday, SCL style: LGBTQ-aware brand resources, Facebook news and summer music festivals done right
Here’s what stopped us mid-scroll the week of June 14-18

Fandom Friday SCL-edition: Peak camping, SERP One and done & No Frills on Fallon
Here’s what stopped us mid-scroll the week of June 7-11

Fandom Friday SCL-edition: What Twitter Blue buys you, the hybrid future of events & more
Here’s what stopped us mid-scroll the week of May 31-June 4

Summer 2021 issue of CAA Magazine turns up the heat
Great ideas for a summer adventure, from camping tips to biking as a family and the best ways to get ready for a road trip

Pivot sweeps 2021 NMA: B2B including coveted best magazine award
The magazine, published by CPA Canada in partnership with Strategic Content Labs, won eight medals in all

Fandom Friday SCL-style: YouTube Shorts, enlightening ads, unsubscribe prompts & more
Here’s what stopped us mid-scroll the week of May 10-14

SCL pubs rack up nominations for 2021 National Magazine Awards: B2B
Published by CPA Canada in partnership with SJC's Strategic Content Labs, this is the third straight year Pivot has led the nominations. CAA Magazine, also co-created by SCL, earned five nominations.

Viral Extra gum ad: How they pulled off a massive pandemic video shoot
Agency’s clever plan to ensure safety of cast and crew on set

Twitter Spaces: Brands with 600+ followers can host live audio events
Revenue-generating ticket sales option coming soon too