July 13, 2021 | Blog

Grassroots service initiative gets noticed

CBC Radio Edmonton spotlights SCL project

Every once in a while a client comes along that helps us grow just as much as we help them.

Strategic Content Labs’ Kerry Powell appeared on CBC Radio Edmonton earlier this week to chat about our work building the micro-volunteering platform yegSpark from the ground up.

“I had to learn how to crochet just so I could play along!” Powell mused as she described her involvement in the project on behalf of the Edmonton Catholic Agencies Network, which included information architecture, website design and development, content production and social media strategy.

ECAN enlisted SCL to connect with young people and facilitate community service. After workshopping an innovative audience engagement strategy, SCL planned, designed and built yegSpark, a membership program anchored by a fresh, inviting website that matches volunteers with opportunities.

“No skills required, just enthusiasm. It’s open to everyone. It’s free for members. It’s free for organizations,” Powell said in the interview which first aired July 12.

To date, yegSpark has recruited more than 400 members who have provided service to non-profit and charitable organizations, from knit, crochet and sewing projects to warehouse or garden help.

Shareability has been a key component of yegSpark’s strategy and a big reason for its success. SCL employed a local influencer approach to engage members who eagerly and authentically share their service experiences via social media, inspiring others to join.

“It’s been a delight to discover what’s out there and to connect with different organizations and brainstorm about ways that yegSpark members can contribute, give back and brighten the lives of others.”

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