What We Do

We plan, build and manage content solutions for clients in the following areas:

Research & Insights
Content assessments and audits, SEO performance, social listening, qualitative and quantitative studies

Content
Strategy, brand development, editorial copy, photo and illustration, video and animation, audio/video scripts, print/digital design

Platforms
Websites, newsletters, print, apps, social, podcasts, content management systems (CMS), ad networks

Production
Printing, styling, photography, video production, audio recording, retouching, editing. visual effects, interactives

Circulation & Distribution
Direct mail, targeted drops, SJC consumer magazine bundling (Toronto Life, Maclean’s, Chatelaine etc.), promoted social posts, targeted online ads

Reporting & Analytics
Engagement metrics, audience surveys, A/B testing

Events
Consultation, planning, logistics, execution, partnerships

Media Sales & CRM
Lead generation, billing, fulfillment

Awards

Strategic Content Labs has been honoured with a number of awards, including three golds at the 2020 National Magazine Awards for our work on Pivot, a magazine created for the Chartered Professional Accountants of Canada and its members.

National Magazine Awards 2020

Best Issue (B2B)

Gold

Pivot: November/December 2019

Best Cover (B2B)

Silver

Pivot: November/December 2019

Best Series of Articles (B2B)

Gold

Pivot: 'Foresight: Future Proof; Opening Gambit; Back to the Future'

Best Profile of a Company (B2B)

Gold

Pivot: 'Toy Story'

Best Feature Article (B2B)

Silver

Pivot: 'Inspector Gadget'

National Magazine Awards 2019

Best Magazine (B2B)

Gold

Pivot

Best Profile of a Company (B2B)

Gold

Pivot: 'Boy Wonder'

Best Illustration (B2B)

Gold

Pivot: 'The Loyalty Dilemma'

Best Profile of a Person (B2B)

Gold

Pivot: 'The Decider'

Best Photograph (B2B)

Gold

Pivot: 'The Minister of Everything'

Best Art Direction of a Complete Issue (B2B

Gold

Pivot: 'The Future of Audit'

The Content Council, Pearl Awards 2017

Content Director of the Year

Winner

Maryam Sanati

Best Event

Gold Award

Sonos, Toronto Life / Sonos Playlist Potluck

Best in Fashion and Beauty

Gold Award

FASHION/L’Oréal Paris, Face Off with Coco Rocha

Silver Award

FASHION x JOE FRESH

Best in Food and Beverage / Restaurants

Silver Award

Lindt & Sprüngli Canada Inc., Lindt the Season

Best in Retail

Silver Award

Maison Birks, 1879 by Birks, Holiday 2016 issue

Best in Non-Profit / Associations / Government

Bronze Award

Government of Canada, Passport 2017/Passeport 2017

The Content Council, Pearl Awards 2016

Best in Education

Gold Award

Food Institute at Guelph University

Best in Fashion and Beauty

Silver Award

Sephora, Toronto Life x Sephora Colourful Wisdom

Content Marketing Institute, Content Marketing Awards 2015

Best Hospitality / Travel Publication

Finalist

Away Magazine for Greater Toronto Airport Authority

Clients

We work collaboratively with our clients in the environment in which they’re most comfortable. We believe constant refinement leads to continuous improvement, and follow a simple, three-step process, tying the best creative talent with research and measurement strategies.

Our Team

Douglas Kelly
President
LinkedIn

Duncan Clark
Vice President, Strategy
LinkedIn

Jonathan Harris
Managing Director
LinkedIn

Stefania Di Verdi
Editorial Director, SCL Projects
LinkedIn

Cody Gault
Director, Digital Products
LinkedIn

Paul Ferriss
Editorial & Creative Director, SCL Programs
LinkedIn

James McNab
General Manager, Travel & Automotive
LinkedIn

Joseph Connolly
Account Executive
LinkedIn

Contact Us

Every project is a collaboration, and we can’t wait to put our heads together. Tell us what you need, and we’ll be in touch right away. Call Jonathan Harris at +1 (416) 248-4868 or email info@contentlabs.ca.

15 Benton Road
Toronto, ON
M6M 3G2