Our Approach

We’re journalists, technologists and strategists who work with ambitious brands to tell their most defining stories. We build trust by giving audiences exactly what they crave—quickly, efficiently and with accurate, incisive research.

What We Do

We plan, build and manage content-driven solutions for our partners in the following areas:

Strategy: Consultation, design, management
Content: Newsrooms, copy, photo, video, social media
Platforms: Websites, print, apps, content management
Events: Consultation, planning, logistics, execution, partnerships


Strategic Content Labs has been honoured with a number of awards, including seven wins at the 2017 Pearl Awards, a program held annually by New York’s Content Council.

The Content Council, Pearl Awards 2017

Content Director of the Year
Winner Maryam Sanati
Best Event
Gold Award Sonos, Toronto Life / Sonos Playlist Potluck
Best in Fashion and Beauty
Gold Award FASHION / L’Oréal Paris, Face Off with Coco Rocha
Best in Food and Beverage / Restaurants
Silver Award Lindt & Sprüngli Canada Inc., Lindt the Season
Best in Retail
Silver Award Maison Birks, 1879 by Birks, Holiday 2016 issue
Best in Non-Profit / Associations / Government
Bronze Award Government of Canada, Passport 2017 / Passeport 2017

The Content Council, Pearl Awards 2016

Best in Education
Gold Award Food Institute at Guelph University
Best in Fashion and Beauty
Silver Award Sephora, Toronto Life x Sephora Colourful Wisdom

Content Marketing Institute, Content Marketing Awards 2015

Best Hospitality / Travel Publication
Finalist Away Magazine for Greater Toronto Airport Authority


We work collaboratively with our clients in the environment in which they’re most comfortable. We believe constant refinement leads to continuous improvement, and follow a simple, three-step process, tying the best creative talent with research and measurement strategies:

  • Learn. Put the right people in a room together to get to the heart of how best to tell your story.
  • Create. Take a product to market with pace and purpose.
  • Measure. Know ahead of time what success looks like, how to track it, and multiple ways to get there if you need to pivot.
University of Guelph
Greater Toronto Airports Authority
Grey Goose
Government of Canada
Community Foundations of Canada
Canadian Tire