About

What We Do

We plan, build and manage content solutions for clients in the following areas:

Research & Insights
Content assessments and audits, SEO performance, social listening, qualitative and quantitative studies

Content
Strategy, brand development, editorial copy, photo and illustration, video and animation, audio/video scripts, print/digital design

Platforms
Websites, newsletters, print, apps, social, podcasts, content management systems (CMS), ad networks

Production
Printing, styling, photography, video production, audio recording, retouching, editing. visual effects, interactives

Circulation & Distribution
Direct mail, targeted drops, SJC consumer magazine bundling (Toronto Life, Maclean’s, Chatelaine etc.), promoted social posts, targeted online ads

Reporting & Analytics
Engagement metrics, audience surveys, A/B testing

Events
Consultation, planning, logistics, execution, partnerships

Media Sales & CRM
Lead generation, billing, fulfillment

Awards

Strategic Content Labs has been honoured with a number of awards, including seven golds at the 2021 NMA: B2B for our work on Pivot, a magazine created for the Chartered Professional Accountants of Canada and its members, and CAA Magazine.

National Magazine Awards 2021

Best Magazine (B2B)

Gold

Pivot, CPA Canada

Best Profile of a Company (B2B)

Gold

Pivot: 'Magazine Article. May Contain Sentences.'

Best Art Direction: Single Article or Opening Spread (B2B)

Silver

Pivot: 'Magazine Article. May Contain Sentences.'

Best Column or Regularly Featured Department (B2B)

Gold

Pivot: 'Purpose Driver: The Giver; Sweet Success; The Next Generation’

Best Profile of a Person (B2B)

Gold

Pivot: 'Unbroken'

Best Photograph

Gold

Pivot: 'Mr. Clean'

Best Series of Articles

Gold

Pivot: 'The Future of Work: Signed, Sealed, Delivered; No Fixed Address, Safe Spaces'

Best How-To Article or Series of Articles

Silver

Pivot: ‘The Trust Crisis: The Trust Crisis; Mr. Clean; Gimme Shelter’

Best Cover

Gold

CAA Magazine: 'The Ultimate Canadian Bucket List'

National Magazine Awards 2020

Best Issue (B2B)

Gold

Pivot: November/December 2019

Best Cover (B2B)

Silver

Pivot: November/December 2019

Best Series of Articles (B2B)

Gold

Pivot: 'Foresight: Future Proof; Opening Gambit; Back to the Future'

Best Profile of a Company (B2B)

Gold

Pivot: 'Toy Story'

Best Feature Article (B2B)

Silver

Pivot: 'Inspector Gadget'

National Magazine Awards 2019

Best Magazine (B2B)

Gold

Pivot

Best Profile of a Company (B2B)

Gold

Pivot: 'Boy Wonder'

Best Illustration (B2B)

Gold

Pivot: 'The Loyalty Dilemma'

Best Profile of a Person (B2B)

Gold

Pivot: 'The Decider'

Best Photograph (B2B)

Gold

Pivot: 'The Minister of Everything'

Best Art Direction of a Complete Issue (B2B

Gold

Pivot: 'The Future of Audit'

The Content Council, Pearl Awards 2017

Content Director of the Year

Winner

Maryam Sanati

Best Event

Gold Award

Sonos, Toronto Life / Sonos Playlist Potluck

Best in Fashion and Beauty

Gold Award

FASHION/L’Oréal Paris, Face Off with Coco Rocha

Silver Award

FASHION x JOE FRESH

Best in Food and Beverage / Restaurants

Silver Award

Lindt & Sprüngli Canada Inc., Lindt the Season

Best in Retail

Silver Award

Maison Birks, 1879 by Birks, Holiday 2016 issue

Best in Non-Profit / Associations / Government

Bronze Award

Government of Canada, Passport 2017/Passeport 2017

The Content Council, Pearl Awards 2016

Best in Education

Gold Award

Food Institute at Guelph University

Best in Fashion and Beauty

Silver Award

Sephora, Toronto Life x Sephora Colourful Wisdom

Content Marketing Institute, Content Marketing Awards 2015

Best Hospitality / Travel Publication

Finalist

Away Magazine for Greater Toronto Airport Authority

Clients

We work collaboratively with our clients in the environment in which they’re most comfortable. We believe constant refinement leads to continuous improvement, and follow a simple, three-step process, tying the best creative talent with research and measurement strategies.