Who We Are
We're experienced editors, designers and content marketers from diverse backgrounds and disciplines with a proven track record for success. We build trust by giving audiences exactly what they crave—quickly, efficiently and with accurate, incisive research.
What We Do
We plan, build and manage content solutions for clients in the following areas:
Research & Insights
Content assessments and audits, SEO performance, social listening, qualitative and quantitative studies
Content
Strategy, brand development, editorial copy, photo and illustration, video and animation, audio/video scripts, print/digital design
Platforms
Websites, newsletters, print, apps, social, podcasts, content management systems (CMS), ad networks
Production
Printing, styling, photography, video production, audio recording, retouching, editing. visual effects, interactives
Circulation & Distribution
Direct mail, targeted drops, SJC consumer magazine bundling (Toronto Life, Maclean’s, Chatelaine etc.), promoted social posts, targeted online ads
Reporting & Analytics
Engagement metrics, audience surveys, A/B testing
Events
Consultation, planning, logistics, execution, partnerships
Media Sales & CRM
Lead generation, billing, fulfillment
Awards
Strategic Content Labs has been honoured with a number of awards, including three golds at the 2020 National Magazine Awards for our work on Pivot, a magazine created for the Chartered Professional Accountants of Canada and its members.
National Magazine Awards 2020
Best Issue (B2B)
Gold
Pivot: November/December 2019
Best Cover (B2B)
Silver
Pivot: November/December 2019
Best Series of Articles (B2B)
Gold
Pivot: 'Foresight: Future Proof; Opening Gambit; Back to the Future'
Best Profile of a Company (B2B)
Gold
Pivot: 'Toy Story'
Best Feature Article (B2B)
Silver
Pivot: 'Inspector Gadget'
National Magazine Awards 2019
Best Magazine (B2B)
Gold
Pivot
Best Profile of a Company (B2B)
Gold
Pivot: 'Boy Wonder'
Best Illustration (B2B)
Gold
Pivot: 'The Loyalty Dilemma'
Best Profile of a Person (B2B)
Gold
Pivot: 'The Decider'
Best Photograph (B2B)
Gold
Pivot: 'The Minister of Everything'
Best Art Direction of a Complete Issue (B2B
Gold
Pivot: 'The Future of Audit'
The Content Council, Pearl Awards 2017
Content Director of the Year
Winner
Maryam Sanati
Best Event
Gold Award
Sonos, Toronto Life / Sonos Playlist Potluck
Best in Fashion and Beauty
Gold Award
FASHION/L’Oréal Paris, Face Off with Coco Rocha
Silver Award
FASHION x JOE FRESH
Best in Food and Beverage / Restaurants
Silver Award
Lindt & Sprüngli Canada Inc., Lindt the Season
Best in Retail
Silver Award
Maison Birks, 1879 by Birks, Holiday 2016 issue
Best in Non-Profit / Associations / Government
Bronze Award
Government of Canada, Passport 2017/Passeport 2017
The Content Council, Pearl Awards 2016
Best in Education
Gold Award
Food Institute at Guelph University
Best in Fashion and Beauty
Silver Award
Sephora, Toronto Life x Sephora Colourful Wisdom
Content Marketing Institute, Content Marketing Awards 2015
Best Hospitality / Travel Publication
Finalist
Away Magazine for Greater Toronto Airport Authority
Clients
We work collaboratively with our clients in the environment in which they’re most comfortable. We believe constant refinement leads to continuous improvement, and follow a simple, three-step process, tying the best creative talent with research and measurement strategies.
Our Team
Douglas Kelly
President
LinkedIn
Duncan Clark
Vice President, Strategy
LinkedIn
Jonathan Harris
Managing Director
LinkedIn
Stefania Di Verdi
Editorial Director, SCL Projects
LinkedIn
Cody Gault
Director, Digital Products
LinkedIn
Paul Ferriss
Editorial & Creative Director, SCL Programs
LinkedIn
James McNab
General Manager, Travel & Automotive
LinkedIn
Joseph Connolly
Account Executive
LinkedIn