New Stories for Ambitious Brands

Strategic Content Labs is a brand storytelling and content marketing consultancy built into the heart of Canada's most accomplished media company, St. Joseph Communications.

Our Approach

We're journalists, technologists and strategists who work with ambitious brands to tell their most defining stories. We build trust by giving audiences exactly what they crave—quickly, efficiently and with accurate, incisive research.

Recent Work

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Calgary TELUS Convention Centre

Strategic Consulting | Website design and Development | Copywriting and Photography

A new website, including design, development, original copywriting and photography, to support the convention centre and elevate the CTCC brand

Broadview Magazine

Strategic Consulting | User Experience | Website Design and Development

A new custom website for the newly rebranded United Church Observer, Canada's oldest continuously published magazine.

Canon: Cinema EOS

Strategic Consulting | Web Design and Development | Content Creation

To engage a community of professional filmmakers, we delivered a truly integrated strategy—a compelling, content-driven Canon site built for direct-to-consumer marketing.

No Little Plans

Audience Development | Content | Strategy

SCL built a custom podcast to help Community Foundations of Canada roll out an important message about our country's efforts to reach the UN's Sustainable Development Goals by 2030.

Recent News

May 20, 2020 | Content

CPA Canada’s Pivot wins three golds at the 2020 National Magazine Awards, including Best Issue

Strategic Content Labs partnered with Chartered Professional Accounts of Canada to relaunch, rename and re-envision the association’s members magazine in 2018 and provides ongoing strategic, editorial, printing, distribution and advertising sales services