New Stories for Ambitious Brands
Strategic Content Labs is a brand storytelling and content marketing consultancy built into the heart of Canada's most accomplished media company, St. Joseph Communications.
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For our country’s 150th birthday, we worked with Heritage Canada to drive more than 125 million brand impressions, generate 75,000-plus app downloads and build a database of 15,000 events—in both English and French.
CAA and AMA Magazines
In less than a year, we nearly tripled the audiences of three regional member magazines and turned each into the largest content brands in their markets.
Spirit by Grey Goose
Grey Goose needed a new content platform to engage, inspire and inform its customer. SCL delivered a multi-platform experience to help the premium vodka company own home entertaining.
We built a digital home for a group of respected Parliamentarians—in order to tell a story of national consequence.
Strategic Content Labs expands with Totem acquisition
St. Joseph Communications announced today the acquisition of Totem, a Toronto-based content agency, from Yellow Pages Ltd. Totem will now operate under Strategic Content Labs, the custom content arm of St. Joseph Media that creates print and digital products, and provides content solutions for some of Canada’s leading brands and institutions.