New Stories for Ambitious Brands

Strategic Content Labs is a brand storytelling and content marketing consultancy built into the heart of Canada's most accomplished media company, St. Joseph Communications.

Our Approach

We're journalists, technologists and strategists who work with ambitious brands to tell their most defining stories. We build trust by giving audiences exactly what they crave—quickly, efficiently and with accurate, incisive research.

Recent Work

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Broadview Magazine

Strategic Consulting | User Experience | Website Design and Development

A new custom website for the newly rebranded United Church Observer, Canada's oldest continuously published magazine.

Canon: Cinema EOS

Strategic Consulting | Web Design and Development | Content Creation

To engage a community of professional filmmakers, we delivered a truly integrated strategy—a compelling, content-driven Canon site built for direct-to-consumer marketing.

No Little Plans

Audience Development | Content | Strategy

SCL built a custom podcast to help Community Foundations of Canada roll out an important message about our country's efforts to reach the UN's Sustainable Development Goals by 2030.

CAA and AMA Magazines

Content | Magazine Design | Website

In less than a year, we nearly tripled the audiences of three regional member magazines and turned each into the largest content brands in their markets.

Recent News

October 11, 2018 | Business

Strategic Content Labs expands with Totem acquisition

St. Joseph Communications announced today the acquisition of Totem, a Toronto-based content agency, from Yellow Pages Ltd. Totem will now operate under Strategic Content Labs, the custom content arm of St. Joseph Media that creates print and digital products, and provides content solutions for some of Canada’s leading brands and institutions.