New Stories for Ambitious Brands
Strategic Content Labs is a brand storytelling and content marketing consultancy built into the heart of Canada's most accomplished media company, St. Joseph Communications.
Recent WorkView All Work
A new custom website for the newly rebranded United Church Observer, Canada's oldest continuously published magazine.
Canon: Cinema EOS
To engage a community of professional filmmakers, we delivered a truly integrated strategy—a compelling, content-driven Canon site built for direct-to-consumer marketing.
No Little Plans
SCL built a custom podcast to help Community Foundations of Canada roll out an important message about our country's efforts to reach the UN's Sustainable Development Goals by 2030.
CAA and AMA Magazines
In less than a year, we nearly tripled the audiences of three regional member magazines and turned each into the largest content brands in their markets.
Strategic Content Labs expands with Totem acquisition
St. Joseph Communications announced today the acquisition of Totem, a Toronto-based content agency, from Yellow Pages Ltd. Totem will now operate under Strategic Content Labs, the custom content arm of St. Joseph Media that creates print and digital products, and provides content solutions for some of Canada’s leading brands and institutions.